Goal: To increase public and political awareness of necessity for conservation of natural resources
People that wouldn't be interested in listening to an ecology lesson on conservation might be curious to see the unique and cute hyraxes at this new Viet Nam zoo. While on a tour, the team employees can discuss with the customers the critical need for conservation and the funding that makes it possible. By using the hyrax to draw the public and inform them about conservation practices, their eyes may be open to the other opportunities to participate in conservation.